Hey my loves, I finally get to talk about my makeup seminar experience with the popular beauty blogger on Instagram, Vanity Femme. In no way is this a hate post or a post about me complaining, its rather an expression and a story of how disappointed and let down I felt and how I still feel for putting my trust and admiration into someone online
Why I went to the seminar
To give you guys an idea of why I reacted so deeply about this situation im going to be talking about why I went. The tickets went live on her instagram page late summer last year and it was around this time where I wasn’t sure what I wanted to do in beauty. I knew I had the passion, the willingness to learn but I just didn’t how to get started. I was thinking of setting up a beauty page with reviews as I thought a blog would be complicated (lol @ at how naïve I was) but I was still skeptical and scared of taking the plunge. I didn’t really have much contact with influencer’s/makeup artists/ or bloggers who could give me tips in starting out so Mariyah (Vanity Femme) offering an intimate class giving her advice on how she got started was just perfect for me. I also had the intention of observing and networking with the other students, finding out how they started, the challenges they faced and where they want to be at in the future. So the intention wasn’t to learn about makeup, it was to network, meet new people talk about their experiences in a massive industry that I was so scared to step into, and of course meet Mariyah herself. An influencer I admired so much. I didn’t care much about the “controversies” and stories she was involved in, i just looked up to her as a woman, an influencer and a business woman and i think she’s absolutely stunning
The event itself
Looking back i would give the event a 6/10. The content and technique’s she taught was information i knew already but it was a great experience seeing makeup applied in front of you and seeing the transformation without the lighting or super speed that im so used to seeing on online. I immediately warmed up to her I thought she was lovely and answered every weird question i had because i wanted to absorb as much information as i could.
So you’re probably wondering what’s the problem. The goody bag was the problem. All students were promised her collection of glow dusts and her eyelashes. On the day of the event we took home the glow dusts because the eyelashes were low in stock, so she said we’ll be getting the lashes in a week’s time.
2 weeks later. No lashes. 2 months later. No lashes. Last December after waiting endlessly for her to reply to my emails, i commented, “if anyone attended the Birmingham seminar please DM me” under her picture on Instagram, as i thought maybe it’s just me she has trouble sending the products out to. I then got blocked. As someone who has never got blocked by someone my naïve little mind thought she deleted her page. But it quickly came apparent that she saw my comment and blocked me. I cant express how let down and hurt i felt by someone i admired and even loved so much that she cut me off so abruptly without thinking how i would feel. And that’s where major influencer’s get it wrong. Maybe they don’t realise that their vast number of followers on their page are actually people with feelings and maybe they have a bigger impact on people than they realise.
I gave up after that. I was still really hurt, not over the lashes but over how the first beauty influencer i met, the first makeup artist i met, the first look i had into this industry resulted in such a hurtful negative experience. I deleted my instagram soon after because it made me feel so low and i thought what’s the point of coming into this industry if i get treated like this? Also her customer service team is appalling, i don’t understand how you could ignore so many emails when that is your only job to do. It baffles me.
Fast forward to summer this year, Mariyah herself sent an email out to her students…
To be honest, i was quite glad that she was resolving the issue by logging into her email 7 months later and reading all of our emails, some of which called her a scammer. It was good that she acknowledged that her customer service team is actually awful by not communicating with the brand owner and sending out pretty basic certificates using the Word page design template we all used in primary school. However, reading that i became a little hopeful again.
Its December, and the lashes are nowhere to be seen and probably wont be. Some of her attendees from her other seminar’s that took place earlier than the one in Birmingham have the same problem with the same product’s, and we’ve all pretty much given up at this point. I called her a shitty businesswoman in one of my emails and i stand by that 100%
If i was in her place, a brand owner and influencer. Firstly i would have an awareness or a sort of appreciation of who follows me and understand my impact upon my audience. Then i would fire the customer service team and handle all that myself and make sure everyone’s satisfied. I also wouldn’t have lied and led my students on month after month and just be honest and say. “im sorry but its not possible for me to give you the lashes, but here’s how im going to make up for it for making you wait all this time”. I would’ve created some sort of buy one lash get the other half price or for free, or a discount code just for the student’s who attended. Lying and deceiving your students, some of which may be loyal supporters is not the way to do business and i hope she learns that from this experience.
If you guys are wanting to attend a makeup seminar, i wouldn’t recommend going to a Vanity Femme one if she decides to hold any in the future, simply because its unreliable and straight up unprofessional. I would recommend attending a seminar from someone the likes of @makeupbymario who is having his Masterclass in London next April. @soniaxfyza held an small seminar in November and so many celebrity makeup artists hold seminar’s across the UK so i would definitely keep an eye out and attend!
To wrap up this post, I don’t hate Mariyah, i just don’t agree with how she runs her business and i think she could have made this into a more positive experience if she just put some effort in. Although she has blocked me, i still view her profile from my sister’s phone, watch her YouTube tutorials and even have screenshots of her makeup because i still admire her skill and style. Overall, it was a lesson to perhaps not to put my trust into people so quickly, and that not every influencer treats their followers the same, as through this blogging journey I’ve met the most beautiful, good hearted sincere souls!
Hope you enjoyed reading this experience, see you in my next post!
Love from Sahibah x